Running a successful event marketing campaign means you should be thinking about a dynamic strategy. Humans remember 20% of what they read and 80% of what they see. Visual execution is of the most important parts of your strategy that must stand out to capture the attention of an overwhelmed digital consumer.
Brand and visual identity event rentals provide a quick and easy way to bring your brand to life in any event. Learn about their benefits in this detailed overview
1. Cost-Effective Way to Bring Your Brand to Life
Building a visual event brand identity is far more than integrating your company colors and logos. A customized exhibit design communicates your purpose and values.
A customized visual identity for an event is a project. It takes strategy and creative thinking to develop a perfect visual identity for your company brand. According to Techcrunch, visual identity involves research, mood boarding, and many feedback rounds.
Price increases depending on the complexity of your designs and the level of detail required to bring your brand to life. The approximate minimal cost of hiring freelancers to build your visual identity could be as high as $5000.
Brand and visual identity event rentals are cost-effective ways to stand out in events. You don't have to invest in a design process or buy the whole event setup. Rentals may allow you to enjoy high-quality layouts or avoid the cost of shipping and maintenance.
Consider Willie Fun Events for a range of exciting brand and visual identity rentals. You'll make your exhibit design communicate your brand message without breaking the bank. The event experience or virtual event, along with your event logo make a bold statement and create memorable branding.
2. Brings Flexibility Into Event Campaigns
If you've created an event marketing plan, you'll know things don't always go as planned. Even with a robust event strategy, you'll need to change things along the way.
Leaving some room for flexibility in your strategy is one of the keys to success. This is why you should consider the brand and visual identity rentals.
Renting event booth designs allows for flexibility and helps you incorporate design changes. You can ask for design adjustments to accommodate your brand's unique needs without redoing the design.
Brand and visual identity rentals also allow room for A/B tests and evaluations. This helps determine the best mix of event visuals for your brand. It's easier and cheaper to test different visuals when renting than self-designing.
There could be parts of your strategy during event planning that demand some tweaks. Changes in buyer personas, venues, or goals could require drastic adjustments. Rentals allow you to change designs on a whim and control your brand's visual identity.
3. Range of Options to Boost Digital Branding
Event branding goes together with digital branding. Successful event marketing campaigns work hand in hand with digital marketing strategies. 60% of millennials expect a consistent brand experience online or offline.
Behind your digital tools like event websites, you need to build a captivating event scene with your onsite branding tools. Your event booth, swag, and accessories should be able to stand for your brand and support your digital branding strategy.
Renting your event tools makes it easy to build a range of striking visual components for your event and digital branding. With rentals, it's cost-effective to accommodate different elements to match your promise of a captivating show. You can also ensure your logo is well designed, and incorporated into your event.
4. Seasoned Event Branding Experts Bring Out Your Brand
A core aspect of successful marketing is brand consistency. Look at ways to ensure your events deliver a memorable brand impact. Your audience should be able to figure out your brand from your branding tools.
Bringing your brand to life in events often takes the development of a bespoke visual identity. Adding some creativity, tone of voice, and a touch of experience can make for a must-attend event.
Designing and branding a successful event depends on the effectiveness of the brand strategy. You should incorporate branding elements into the design and messaging for success. Ensure it's authentic, meaningful, and consistent across all attendee touchpoints.
Your brand identity visuals should be consistent with your onsite and digital branding strategies. Attendees should be able to recognize your event brand colors, fonts, logos, and themes, whether they're onsite or digital like an event website or social media.
Visual identity rentals set you up for success by hooking you up with event branding experts. You can leverage their expertise to strategize an effective event brand that people don't forget.
5. Customizations Get You the Right Setup for Your Brand
Custom brand and visual identity event rentals may be the perfect option when you want to stand out in your events. Event rentals can help you develop an ideal custom setup for your brand.
Event rentals experts already know what's available in the events industry. They can help you develop a really unique design that can help attract the right prospects to your booths at live events.
A brand and visual identity event rental will help you develop custom designs for your brand in short order. They can integrate components like games, movie screens, projection mapping, photo booths, and DJs and karaoke to create a show-stopping display on the fly.
6. Event and Digital Branding Time-Saver
Creating a genuinely unique event brand marketing strategy will take time and resources. You need time to research and develop strong onsite and digital event branding strategies.
If you often host events, you may not have the time to build the perfect marketing campaigns for each. Visual identity rentals will provide you with an array of event branding styles. This can save you time if the rental company becomes a reliable provider for all your event planning needs.
Brand and visual identity event rentals may provide you with many packages to aid your event preparations. You can count on them regardless of the type of your next event. Their plan is likely to take into account uncertainties like the weather.
Fulfill Your Visual Business Goals With Willie Fun Brand and Visual Identity Event Rentals
Brand and visual identity event rentals can save you massive resources. They help you fulfill event branding goals without any hassles. You'll be able to stand out in small venues or large convention centers.
Consider using Willie Fun Events for a combination of identity visuals to make the most of your events. Contact us now to plan your event vision.